• "We all know that event planning is all about details and more details…. It’s like taking a blank canvas and creating a masterpiece truly worthy of the beholder. At Dress The Drink we work with some amazing event planners and AMY PETROVSKY of SENSATIONAL EVENTS is a MASTER at her craft! Gifted, meticulous, organized, creative, enthusiastic, and always diplomatic, Amy brings unwavering support to every one of her clients always working on the client’s needs and budget! She’s simply everything you would ever want or need when mastering any size or type of event. The team at Dress The Drink!"
    Diane Svehlak, President Dress The Drink, Desserts & Foods | Sweetfields
    "Memorial Day is sacred to Patriot Guard Riders, Amy kept that sacred to her as she planned our event for Memorial Day. She put her full heart in to getting to know us, in fact she became one of us that day. Few people come in to a group of over 500 "bikers" and fit in like she did. The planning was sharp and she kept everyone involved focused. We make this ride every year with 50-100 riders. This year over 500 riders rode out in honor of our Veterans and our Fallen. The faces of the families at the National Cemetery said it all. We made them a promise to "never forget". 500 riders told them we would NEVER forget. Amy made it happen!! Patriot Guard Riders in Arizona will get the credit, but Amy Petrovsky made it happen."
    Louann Thomas, State Captain of Arizona Patriot Guard Riders
    "Amy Petrovsky, is the amazing force behind Sensational Events, who executed our sons Bar Mitzvah weekend magnificently. Every detail was meticulously attended to for the entire weekend. Amy was there for us every step of the way and made sure that everything went smoothly. On the weekend of our event, it was a pleasure that we could actually enjoy our guests and not worry about anything. We knew that Amy was in total control and would make sure that all the details were in perfect order. During our destination event, she not only took care of our needs prior and during, but made sure every guest knew that she was available for them. It's difficult to put in words our feelings because we have transcended from a working relationship to a very special friendship. To an outstanding job done which has left us with unbelievable memories!"
    Nazanine and Babak Sarrafzadeh
    Amy took excellent care of us for my 60th birthday party. All of the things I was worried about were taken care of by her! She has contacts with the best vendors for everything I needed to make my event unique and special. Moreover, she worked with our budget and still created a spectacular evening for all of our guests. We got glowing comments back for weeks after the party. Amy was there from early afternoon til the last of our guests were gone, the caterers had cleaned up, and all of the party rentals had been removed. Would we use her again? Absolutely!!
    Lecia Scaglione
    "My wife's 50th Birthday Celebration wasn't the biggest party Sensational Events has planned, but the stakes were very high. Happily, Amy and Sensational Events lived up to its name in every sense of the word. Amy is fantastic at understanding your vision for the event and then pulling together the details to make it all a reality. Her communication with me was excellent and she was incredibly responsive to questions and requests. I especially liked how she worked with the venue to pull off a magical night for my wife's birthday. I would never have been able to get this done without Amy's experience, patience and attention to detail."
    Bill Salvin
    "Amy planned our two sons Bar Mitzvah, which was an absolute success. We new that in order to enjoy our own function, it would be important to find a person that would be able to pull the event off, without any hitches, from beginning to end. Amy went well out of her way to ensure that we were getting the best value for our money and her attention to detail was presented and executed in a professional manner. The lighting, the food, the ambience, the service, the entertainment, the advance planning; all were exceptional. Her patience, flexibility and round-the-clock availability for all of our last minute changes, ensured that nothing was missed and that was not an easy task!" We will use her services in the future."
    Arlene & Mike Treger
    "I have worked on several large and unique events with Amy. She coordinated the largest 9/11 commemoration in the Southwest and 2 large motorcycle rides attended by over 500 bikers. Her ability to multi-task and attention to detail is second to none. I have been the emcee for 2 Presidential visits and for some of the largest fundraisers in Arizona. I was amazed at her ability to adapt to each unique situation. The events Sensational Events were handling each came with unique challenges and personalities and Amy was able to address each twist and turn and make for a better outcome. The evidence of her success was that all of the sponsors from the event have already committed to next years event. There is no way I would ever put on an event without her!"
    Mike Broomhead, News Talk 550 KFYI Afternoon Drive Host
    "Sensational Events is the best!! Amy helped me with every stage of planning my daughter's Bat Mitzvah. Amy is extremely organized and I relied on her for everything. She has wonderful service providers that make the event truly remarkable! In addition to making what could be a painful process fun (as I also really loved getting to know Amy), I was able to enjoy the day of my event. I knew that Amy had everything under control and I relaxed and appreciated the service and had a blast at the party! Thank you Amy!"
    Ilene and Peter Slate
    "Sensational Events has been such a huge help in creating events and helping Buddy Stubbs Harley-Davidson make them successful! Amy is very organized and always makes it happen. Whether it's a large event or small you can definitely count on Sensational Events to make your event the best it can be! I couldn't have asked for a better turnout at our event. Thanks again Amy!"
    Phillip McKee, Buddy Stubbs Harley-Davidson
    "Amy and Sensational Events will get the job done and enable you to accomplish your objectives whatever they might be. There is no job too big or too small, from setting your theme and its creative execution to taking care of every last detail. Beyond their professionalism, I support Sensational Events because of their sincere commitment to community causes that are also very important to me.”
    Denise D. Resnik, DRA Strategic Communications
    "After a few months into the 'timeline' we realized how exceptional Amy really was- she presented the most creative ideas imaginable, coupled with the best vendors and artisans in the Valley. Simply, Amy made things happen, always many steps ahead in the process. As a result, our event was “sensational”. I am grateful for the specific instances that Amy went above and beyond her “job criteria” for our family, trusting her with every detail, and continuing to make it run smoothly. I now cherish her as a friend as well! It is way too much fun planning with Amy! Sensational Events will definitely be doing all of our coming small and large events."
    Stacey Roswell
    " Amy helped us with our son's Bar Mitzvah last spring. She was an absolute delight to work with and allowed us to enjoy our event from start to finish! She was thoughtful, creative and respectful of our budget. She had exciting ideas and was open to our opinions. We have already booked her for our daughters Bat Mitzvah in two years!!!! And cannot wait to work with her again."
    Jennifer Kirshner
    “You are the hardest working person I know! Thank you for each and every detail you attended to and for doing a magnificent job.”
    Stacy and Peter Thomas
    OUTSTANDING. Amy was the best. Communication was exceptional. She became one of the family for my wife's 40th. Birthday Celebration. I would have Amy handle any other events that I am a part of. GREAT JOB AMY! VERY IMPACT FULL AND MEMORABLE.
    Joe Sposi
    “Amy made my 50th birthday great, because she did all the work and I had all the fun.”
    Daryl Burton
  • Guilty Pleasures: Reese’s Martini

    Guilty Pleasures: Reese’s Martini

    The perfect combination of Three Olives Chocolate Vodka, Peanut Butter and Toschi Nocello Walnut Liqueur.

    Recipe courtesy of Sugar Factory Las Vegas

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    Embrace is a new Signature Cocktail created exclusively for Sensational Events by Dress The Drink.

  • THE ART OF CHARITY EVENT PLANNING

    THE ART OF CHARITY EVENT PLANNING

    Most of us think of charity events as black tie galas with an amazing array of silent auction offerings. But many charity events today don’t always look like this. However, what will always stay constant will be the focus on raising money for a charity that requires financial and community support.  Now is the time most business leaders in the corporate community start thinking about developing their charity events for the season, and what events they want to support financially.

    Walk Now benefit’s Southwest Autism Research and Resource Center (SARRC) and brings the community together to support the cause at Tempe Beach Park. Photos by Sensational Events

    Currently, Sensational Events is producing three very different charity events; a dinner gala and live auction to benefit a local foundation; a Patriot Day Celebration in honor of 9-11 that benefits first responders; and an Urbanathlon, a 5 mile and 10 obstacle race and festival that benefits the Arizona Make-A-Wish Foundation. These events couldn’t be more different, but they are all charity driven.

    BE CREATIVE when planning a charity event, whether it is a small event of 50 guests or a large group of 500. Know who your audience is and speak to them when designing your event such as location, event format, color palette, entertainment and menu selections.

    Goodman Interior Structures created “Goodmans Chair Hockey Tournament” which is a perfect example of developing a fun and creative charity event that speaks to their industry.
    Photos by ILLume Photography.

    BE WISE. There is an art to producing a charity event and ensuring that the charity realizes a profit. For every dollar that is spent you need to receive three or four dollars in sponsorships or event ticket sales. That is a great barometer on how to guarantee your charity event is a success. Your budget should be your best friend.

    BE INCLUSIVE when organizing your committee and make sure that the charity itself feels and gets involved. The more people who feel involved the more invested in the cause they become. It’s also very important to make sure you have committee members who have a large network of people to draw from, so that they can reach out to those they know to be involved and/or be guests at the event.

    DBL Distributing is a leader in charitable giving. This event raised $200,000 to benefit the Arizona Boys & Girls Club and Jewish Family and Children’s Services. Photos by Sensational Events.

    BE DETAILED. Everybody always kids me about my time lines and production schedules because they are so detailed. But without those details how can my events run seamlessly and have everyone on the same page? That also goes hand-in-hand with email and verbal communication. Nobody has time to communicate directly with each and every person involved with a phone call or meeting, so email is vital to get a clear message out so that everyone hears the same thing. Yes, I may be an over-communicator but at least everyone involved in my events knows all the details.

    BE MEDIA SAVVY. The beauty of producing a charity driven event is that the media usually steps up and helps market the events if it’s going to benefit a legitimate 501 3(c) nonprofit organization. After spending 18 years in public relations with a focus on media relations, I use my skills to help my corporate clients with their charity events. Working with the media is a delicate balance between giving them the event information without all the fluff. Opportunities to look at may include asking a local celebrity to be the host of your event, develop media partnerships with local print, radio and television organizations and promote your event with event listings and social media.

    BE TRUE to the charity and what they represent.

    If you are interested in learning more about charity event planning or need assistance with your next event, please call Sensational Events. Want to create a charity event designed to reflect your company or industry? Sensational Events is all about innovative ideas!

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