Charity Events

Sensational Events Plans Jerry Colangelo’s Heritage Award Dinner

ARIZONA JEWISH HISTORICAL SOCIETY HONORS JERRY COLANGELO

SENSATIONAL EVENTS, A LEADER IN PLANNING AND DESIGNING CHARITY EVENTS

In November, The Arizona Jewish Historical Society, honored Jerry Colangelo at the second annual Heritage Award Dinner at the Cutler & Plotkin Jewish Heritage Center.  Jerry Colangelo’s commitment to the Valley transcends sports.  He is well-known as one of the city’s most active community leaders.  The Heritage Award is given to individuals who have made an exceptional impact on our community through outstanding leadership, service and dedication. The mission of the Arizona Jewish Historical Society, founded in 1981, is to preserve the rich heritage of Arizona’s Jewish community, to educate the public about Jewish contributions to Arizona life, and to promote awareness of the great multi-cultural diversity of our state.

TENT

A gorgeous structure tent by Todd Barrett, Global Clearspans, takes up the entire parking lot at the Arizona Jewish Historical Society.

IDEAS

If you’re looking to create an event venue building a tent is the best blank canvas but not the least expensive way to go. Tents can be placed in many locations depending on how many people you need it to hold. Great locations for tents are tennis courts, parking lots, flat grass areas -if the grass or any area is not level you most likely will need a floor and this is almost as expensive as a tent!

CONCEPT

Italian theme

INVITATION

Custom marbled tri-fold invitation with a pocket including a special spice packet from Chef Eddie Matney.
Design and printing by Capital Litho.

STYLE

Tables displayed rich burgundy pintuck linen and gold lamour napkins with fruitwood chiavari chairs; buffet stations were draped with espresso lamour. Linens by Southwick Linens.

DÉCOR

Wine, grapes and artisan breads with pesto dipping sauce enhanced the look of the tables. Wood lattices with green vines and lights were the backdrops to the entrance and bars. Pergolas added just the right touch to make the buffet stations stand out. Décor by Creative Occasions.

FOOD

Butternut squash espresso shot and a forest mushroom & toasted spinach flatbread where among the many passed hors d’oeuvers that started the evening. VIP guests including Tom Chambers, Mark West and Joe Gargiola, Jr., dined on chicken cacciatore, eggplant parmesan, grilled organic vegetables and a steamship beef carving station. What Italian dinner wouldn’t be complete without a decadent dessert of individual cups of Gelato and berries, ricotta catiloni with chocolate chips and an almond biscotti? Catering by Chef Eddie Matney, Eddie’s House.

BREEZEWAY TENTS

With the gloom of rain over us Mark White, W Production Group, creatively tented the walkways.

PHOTOGRAPHY

by Phil Gudenswager Photography

Sensational Events is Arizona’s premier full-service wedding and event planning company, designing memorable events for discerning clients since 2001. With more than 30 years of experience, we are experts in the art of design, planning, production, logistics and budgeting. Sensational Events focuses on experience and innovation, not formula and routine. Anything from under the stars to on the links, intimate or grand, we offer the highest level of personal service. Our event planning team provides turn-key personalized coordination in all our divisions; weddings, mitzvahs, corporate, parties and destination events.

We invite you to contact us today to see how we can turn your event into a SENSATIONAL EXPERIENCE! Call 602-696-4646 or email us at events@sensationalevents.com.

By |Monday, March 12, 2012|Charity Events, Corporate Events|0 Comments

Profile in Sports Event Planning: AZ Urban Race Dominates!

Innovative Ideas Made First-Ever Race a Great Success

Mountainside Fitness had a HUGE 2011 – they celebrated their 20th Anniversary in May and brought a new and exciting twist to a race/obstacle course – AZ Urban Race in early November. Sensational Events is proud to have been the event producer on both events for this growing, Arizona-based fitness company.

On Saturday, November 5th Mountainside Fitness was the presenting sponsor at the AZ Urban Race, a 3-mile, 10-obstacle challenge course at Salt River Fields (SRF) to benefit the Make-A-Wish Foundation of Arizona. This first year event was tremendously successful with more than 2,500 adult participants and 460 Phoenix Children’s Hospital – Kohl’s Kids Rock Stars taking part in the Kids Urban Race.

An event like this just doesn’t happen – it takes the right team and a serious amount of detail planning to make it successful. Working directly with the Race Director, Mario Arce, we gathered the best in the business to make the race team including Race Place Events and Zazoosh Event Photography. Mario was a former competitive runner and he new the in’s and out’s of how a race should function so the logistics of the race itself was fairly uncomplicated to him. The set up for the festival at the registration/finish line was a piece of cake for me since dealing with registration, sponsors, vendors, bands, food concessionaires, etc are all a part of my world. From the website to the race day program, every detail was carefully crafted. Even the precautions that were taken during a windy and raining set up were a part of our “what if” scenarios.

Now that we’ve got the details covered but what about the budget. A race like this costs money to produce, but most importantly, the purpose of this event was to support the Make-A-Wish Foundation of AZ, so a plan had to be put in place from the start to capture funds. Based on my experience with coordinating charity events I designed the AZ Urban Race sponsorship program that outlined the sponsorship levels and their benefits. This marketing piece is the key ingredient to any fund-raising event and helped the race sales team land major sponsors such as the Arizona Diamondbacks, Blue Media, Phoenix Children’s Hospital and Clif Bar. The current relationships that Mountainside Fitness has with these companies played a major role in their trust of this event and eventually their participation in the race. It was also very important to invite the Salt River Pima Indian Tribal Council (since it was on their land) and the Mayor of Scottsdale, Mayor Lane, to join in the festivities because of its impact on Scottsdale.

All in all it was a great day and the participants loved the course, had a chance to visit all the sponsors and vendors at the festival, listen to the great music of The Chadwick’s and go home feeling rewarded.

Sensational Events is Arizona’s premier full-service wedding and event planning company, designing memorable events for discerning clients since 2001. With more than 30 years of experience, we are experts in the art of design, planning, production, logistics and budgeting. Sensational Events focuses on experience and innovation, not formula and routine. Anything from under the stars to on the links, intimate or grand, we offer the highest level of personal service. Our event planning team provides turn-key personalized coordination in all our divisions; weddings, mitzvahs, corporate, parties and destination events.

We invite you to contact us today to see how we can turn your event into a SENSATIONAL EXPERIENCE! Call 602-696-4646 or email us at events@sensationalevents.com.

By |Friday, December 2, 2011|Charity Events, Sporting Events|0 Comments

THE ART OF CHARITY EVENT PLANNING

Most of us think of charity events as black tie galas with an amazing array of silent auction offerings. But many charity events today don’t always look like this. However, what will always stay constant will be the focus on raising money for a charity that requires financial and community support. Now is the time most business leaders in the corporate community start thinking about developing their charity events for the season, and what events they want to support financially.

Walk Now benefit’s Southwest Autism Research and Resource Center (SARRC) and brings the community together to support the cause at Tempe Beach Park. Photos by Sensational Events

Currently, Sensational Events is producing three very different charity events; a dinner gala and live auction to benefit a local foundation; a Patriot Day Celebration in honor of 9-11 that benefits first responders;and the AZ Urban Race, a 5 mile and 10 obstacle race and festival that benefits the Arizona Make-A-Wish Foundation. These events couldn’t be more different, but they are all charity driven.

BE CREATIVE.

when planning a charity event, whether it is a small event of 50 guests or a large group of 500. Know who your audience is and speak to them when designing your event such as location, event format, color palette, entertainment and menu selections.

Goodman Interior Structures created “Goodmans Chair Hockey Tournament” which is a perfect example of developing a fun and creative charity event that speaks to their industry.

BE WISE.

There is an art to producing a charity event and ensuring that the charity realizes a profit. For every dollar that is spent you need to receive three or four dollars in sponsorships or event ticket sales. That is a great barometer on how to guarantee your charity event is a success. Your budget should be your best friend.

BE INCLUSIVE.

when organizing your committee and make sure that the charity itself feels and gets involved. The more people who feel involved the more invested in the cause they become. It’s also very important to make sure you have committee members who have a large network of people to draw from, so that they can reach out to those they know to be involved and/or be guests at the event.

DBL Distributing is a leader in charitable giving. This event raised $200,000 to benefit the Arizona Boys & Girls Club and Jewish Family and Children’s Services. Photos by Sensational Events.

BE DETAILED.

Everybody always kids me about my time lines and production schedules because they are so detailed. But without those details how can my events run seamlessly and have everyone on the same page? That also goes hand-in-hand with email and verbal communication. Nobody has time to communicate directly with each and every person involved with a phone call or meeting, so email is vital to get a clear message out so that everyone hears the same thing. Yes, I may be an over-communicator but at least everyone involved in my events knows all the details.

BE MEDIA SAVVY.

The beauty of producing a charity driven event is that the media usually steps up and helps market the events if it’s going to benefit a legitimate 501 3(c) nonprofit organization. After spending 18 years in public relations with a focus on media relations, I use my skills to help my corporate clients with their charity events. Working with the media is a delicate balance between giving them the event information without all the fluff. Opportunities to look at may include asking a local celebrity to be the host of your event, develop media partnerships with local print, radio and television organizations and promote your event with event listings and social media.

BE TRUE.

to the charity and what they represent.

If you are interested in learning more about charity event planning or need assistance with your next event, please call Sensational Events. Want to create a charity event designed to reflect your company or industry? Sensational Events is all about innovative ideas!

Sensational Events is Arizona’s premier full-service wedding and event planning company, designing memorable events for discerning clients since 2001. With more than 30 years of experience, we are experts in the art of design, planning, production, logistics and budgeting. Sensational Events focuses on experience and innovation, not formula and routine. Anything from under the stars to on the links, intimate or grand, we offer the highest level of personal service. Our event planning team provides turn-key personalized coordination in all our divisions; weddings, mitzvahs, corporate, parties and destination events.

We invite you to contact us today to see how we can turn your event into a SENSATIONAL EXPERIENCE! Call 602-696-4646 or email us at events@sensationalevents.com.

By |Tuesday, April 19, 2011|Charity Events, Corporate Events, Industry News|0 Comments

Patriot Day Celebration Reminds Us To…NEVER FORGET 9-11

PROUD TO BE AN AMERICAN!

I never really understood how strong of a statement this really is until I started working on the Patriot Day Celebration two years ago. It is much more powerful and impactful than one really knows. It comes from the heart, deep down in the soul. Now when I hear this statement I feel deeply connected because I know what these men and women are doing on our behalf to make all of us live the good life. I don’t take it for granted and I hope you will look at the images and videos below and reach out to our military and service men and women and say THANK YOU because they need to know how much we love what they do on our behalf and our country.

On Saturday, September 10, 2011 Phoenix hosted two of the largest events in honor of the memory of those lives lost and in support of  those lives affected by September 11, 2001:
9-11 Honor Ride and 3rd Annual Patriot Day Celebration.

The day started bright and early at Sanderson Ford, who graciously offered to host the kick off of the 9-11 Honor Ride. The Patriot Guard Riders helped stage and coordinate more than 450 bikers and their parade of flags. After everyone got decked out in 9-11 Honor Ride t-shirts and ride pins they rode to Buddy Stubbs Anthem Harley-Davidson for a raffle prize stop! Thanks to the many businesses that provided these gifts. The last leg of their ride was an escorted ride to the event site, Paseo Highlands Park.  What an awesome site that was to see!

A very special thank you to my 9-11 Honor Ride key partners – and I mean PARTNERS because this event would not have been as successful or fun to work on without their support and energy (and our entertaining meetings)! Sanderson Ford, Buddy Stubbs Anthem Harley-Davidson, Patriot Guard Riders, KNIX, FOX NEWS 550 KFYI, Mike Broomhead, Law Tigers and The Logo Man! And finally, to the ASU students of the Special Event Planners Association who volunteered their time and talents – you rock!

corporate-HarleyBonham 9-11 131+Sensational Events

 3RD ANNUAL PATRIOT DAY CELEBRATION HONORS 10TH ANNIVERSARY OF 9-11

Sensational Events and David Haddad, Fumar Cigars (Friends of Freedom), started working on this event in early November setting the stage for what ended up being the LARGEST 9-11 MEMORIAL CELEBRATION IN THE SOUTHWEST! More than 6,500 attended the day-long event and had the opportunity to experience many exciting things such as exploring four military helicopters and seeing them take off at the end of the day, Tony Orlando in concert (what a tremendous performer he is!), Governor Brewer, who ended up watched the entire Tony Orlando concert, and much more!

And, if you missed the Skype call with Ladder 3 it was a great YouTube moment. But seriously, thank you to Ladder 3 in NYC for spending time with our event on the 10th Anniversary so that we can show them how much we appreciate them and the sacrifices they made for us.

An event of this magnitude is only as strong as its partners (sponsors), so thank you to the Major Sponsors of the 3rd Annual Patriot Day Celebration: Sanderson Ford, American Airlines, Fairmont Scottsdale Princess, TriWest Healthcare Alliance, Tee It Up For The Troops, ArmedZilla, Fidelity National Title, Preferred Packaging, RV Rental, Buddy Stubbs Anthem Harley-Davidson, Ortiz Brothers Patio Furniture, H2O Concepts, Best Buy, Fender, Miller High Life, Four Peaks Brewery, Alliance Beverage, Pour Masters Bartending Services, FOX News 550 KFYI, KNIX Country, Cox Communications, The Arizona Republic, AZCentral.com, Arizona Color, Sensational Events and Fumar Cigars.

Personal thank you to the following for their involvement and commitment to the cause: Michael Venezia, Corinne Chapman, Phil Vandel, Jeff Senour, George Weisz, Leesa Morrison, Tom Hale and Jim Palmersheim, American Airlines Veterans Initiatives Director; and Bonnie Bauman.

By |Monday, March 21, 2011|Charity Events, Corporate Events|0 Comments